Brand guidelines · v0.1 · Sep 2026
uptourism.in brand
The identity system for uptourism.in — logo, colour, type and stationery, and how to use them together.
About the name. The name suggests elevation and positivity in travel, resonating with the idea of exploring uplifting destinations.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “u” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14507ARGB 20, 80, 122#0D3552RGB 13, 53, 82#F08A24RGB 240, 138, 36#102636RGB 16, 38, 54#F2F0E8RGB 242, 240, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · DM Sans
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxElevate Your Travel ExperienceH2 · 36pxElevate Your Travel ExperienceH3 · 24pxElevate Your Travel ExperienceBody · 17pxElevate Your Travel ExperienceCaption · 13pxElevate Your Travel ExperienceLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@uptourism.in
www.uptourism.in
Founding Team
uptourism.in
hello@uptourism.in · www.uptourism.in
www.uptourism.in
Explorations
Alternative wordmark directions considered for uptourism.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.